A dedicated IP address is a unique numeric identifier on the net which is allotted to a device or a site. Shared web hosting servers usually have a number of websites under the very same IP, while dedicated ones feature their own IPs that are not shared with anybody else. Even when you use a standard shared account, however, you'll be able to purchase a dedicated IP address that will be used just by your websites - one or a few. Because this can add up to the speed of yourwebsite, it's more likely that the website will get improved search engine result positions. Of course, this isn't the only factor, but it is likely to help you have more site visitors and potential clients. The dedicated IP is also needed if you'd like to secure the info exchanged between a site and its visitors by using an SSL certificate.